Flagship reports and market insights to inform marketing and communications strategies for energy, resources, and environment companies.

Technical companies apply rigorous thinking to engineering, product development, and investment decisions. Messaging deserves the same discipline.

This practical guide introduces an evidence-based framework for updating your positioning and messaging without relying on guesswork, trends, or instinct.

You'll find...

 The three warning signs that your messaging is falling behind your market.

 A step-by-step process for gathering customer evidence (and identifying the language, objections, and buying motivations that actually influence decisions) before rewriting your messaging foundations.

 A practical framework for turning customer insights into messaging you can use across your website, sales materials, and marketing.

Based on in-depth interviews with thirteen senior marketers across climate tech verticals, this report captures what actually happened in 2025 — and how experienced climate tech marketers are responding.

You'll discover...

 How marketers navigated regulatory uncertainty and wrestled with differentiation in an increasingly crowded market.

 How finance, legal, procurement, and operations are reshaping buying dynamics.

 What actually worked in 2025, what quietly failed, and where teams are reallocating time and budget across brand, content, events, and demand generation.

After analyzing hundreds of sustainability reports, we provide an overview of the state of corporate sustainability reporting in 2025 — and where we might go from here.

You'll discover...

✅ How companies are reporting: frameworks, reporting styles, and emerging trends

✅ Shifts in how companies are adapting to new pressures and expectations

✅ Effective techniques and best-practice examples

✅ The subtle (and not-so-subtle) tactics some companies use to mislead stakeholders

After analyzing hundreds of climate tech software and technology brands, and speaking to 20+ marketers and founders, we produced this unique report.

You'll learn...

✅ The most effective marketing channels in 2024

✅ Common branding and marketing pitfalls

✅ Undercapitalized opportunities to explore

The specialist communications agency for energy, resources, and environment.

© 2026 The Climate Hub

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