Lead generation to make your sales team’s dreams come true

Our lead generation services for climate tech and carbon markets will fill your pipeline with high-quality MQLs and SQLs. It's time to move beyond random blog posts and start building an organic-lead-generating machine.
If you aren’t confident of your positioning in the market, and your message isn’t clear, we’ll recommend you go through our narrative and positioning process before investing in content.

Saying more won’t give you momentum.

Saying the right thing, to the right people, in the right places will.

What you'll get with our popular climate tech lead-generation program

Phase 1 — Discovery + roadmap

During Phase 1, we’ll speak to key team members and customers, dive deep into your analytics, and examine your competitors with a fine-tooth comb.
If you’ve never done content before, we’ll be looking for:
  • Competitors: What are your competitors doing? What should you learn from?
  • SEO: What do the search engines — and LLMs — tell us about your buyers?
  • Customers and prospects: What do your buyers say they want answers to?
  • Key objectives: Where are your sales team losing deals? What don't buyers understand about your offering?
  • Media: What do relevant media publications find news-worthy?
  • Data + knowledge: What proprietary data and in-house expertise can we turn into a competitive advantage?
Already producing content? We’ll be looking for all of the above, as well as: 
  • Current content effectiveness: How many high-quality leads is your content driving, and at what cost?
  • Distribution and traffic: How are you driving people to your content, and what opportunities are you missing out on?
  • Leaks in the funnel: Where are your buyers dropping out — or not reaching you at all?
  • Content mix: Does your content add up strategically? Do you have the right mix of TOF, MOF, and BOF?
  • Alignment: Does your content align with your product messaging and positioning?
  • Buyer journey: Does your content meet your buyer’s core needs and answer key sales objectives?
You'll walk away with:
✅ A full report diagnosing current weaknesses and opportunities
✅ Immediate action items to fix (such as website issues, funnel holes)
✅ A 6-month content plan based on our research and strategic insights
Timeline: Phase 1 is typically completed in our first month of working together.
Investment: Depending on your content objectives, Phase 1 is typically billed between $3,000–$5,000.

Phase 2 — Building your organic lead-generating machine

Here’s where the (organic) rubber meets the road. Choose from three lead-driving content packages, designed to scale with you as you grow.

Need something custom?
Let's chat.

Lightweight

Keep the lights on with our simplest package. Generate initial traffic and give potential buyers a chance to convert without having to commit to a product demo.

✅ Flagship report or lead magnet (2x a year)
✅ 1 x monthly blog article
✅ 1 x weekly company LinkedIn post

Investment starts at: $3,250/month

Midweight

Gain traction with regular thought leadership articles, a robust social presence, and new lead magnets every quarter to drive high-quality leads straight into your pipeline.

✅ 1 x quarterly whitepaper
✅ 3 x quarterly blog articles based on report
✅ 2 x monthly blog articles
✅ 3 x weekly company LinkedIn posts
✅ Monthly email newsletters and regular nurture emails for new leads

Investment starts at: $7,900/month

Heavyweight

Double down on lead-generating systems with this high-output package. To make this package work, we’ll need full integration with your team.

✅ 1 x quarterly whitepaper with supporting campaign materials
✅ 3 x quarterly blog articles based on report
✅ 2 x monthly blog articles
✅ 1 x quarterly thought leadership / op ed from the founder
✅ 1 x monthly email newsletter
✅ 3 x weekly company LinkedIn posts
✅ Monthly Mini Lead Generator

Investment starts at: $11,530/month
Working with The Climate Hub genuinely brings me joy in my day-to-day work. They are incredibly easy-going, flexible, and smart. They’ve become an essential extension of our content marketing function, helping us deliver a regular cadence of high-quality reports, blog posts, and LinkedIn content that reflects our brand’s mission and tone.
Abigail Isherwood
Content Marketing Manager @ Supercritical

Want to learn more?

We've worked with dozens of climate tech and carbon markets innovators across hardware and software. From renewable energy to ag tech, spinoffs to FOAK technologies, we'll help you bring life to your brand and leads to your pipeline.
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