Brand messaging and positioning for climate tech, carbon markets, and clean energy

Help your customers understand your value with our comprehensive messaging and positioning process. We'll reveal what makes your customers tick and uncover your most marketable messages.

Startups pivot. It’s a natural part of the journey to product-market-fit. But you need a sharp and resonant messaging strategy along the way. You won’t find momentum without it.

Our brand messaging service is for you if...

You developed your messaging in-house, but it’s not rooted in research or strategy
Your messaging hasn’t evolved on pace with your product
You’re pivoting your GTM strategy (... again)

A brand messaging + positioning brief is foundational to your marketing strategy. Use it to align your team behind a vision, communicate your key messages to your various ICPs, and inform all future content and copywriting initiatives.

Week 1: Discovery

In Week 1, we’ll hit the ground running with a 90-minute strategy workshop including key stakeholders from your team. Together we’ll parse through a comprehensive discovery questionnaire designed to unearth your unique value. We’ll gain a thorough understanding of your goals, product, and the problem you solve for your customers.

You'll walk away with:

Therapeutic relief (Yep — this is real customer feedback.)
A homework assignment (We need email intros to your best customers — we'll provide templates.)

Amelia Zimmerman and Meg Kendall from The Climate Hub

Week 2: Research

Now that we have a clear picture of how you view your brand, it’s time to learn how your customers do. In Week 2, we’ll kick off our 1:1 deep dive interviews with your favorite customers. We work from a proprietary set of questions, but if there’s something specific you want to know, just ask. This week we’ll also do our competitor and market analysis.

This week you'll get:

Key insights from 1:1 customer interviews
Discovery notes and transcripts

Week 3: Develop + deliver

In Week 3, we’ll be heads down: brainstorming, uncovering patterns, and connecting dots. We’ll define your positioning, craft your narrative, and identify your core messaging. You’ll receive your brief via Google doc so the document can evolve with your brand (unlike the slide decks collecting dust in your drive).

Deliverables:

Google doc brief, tabbed and color-coded:

→ Key insights and direct quotes from 1:1 customer interviews
→ Thorough recap of our competitor and market analysis
→ Succinct positioning statement
→ Detailed ICPs
→ Your narrative manifesto and brand story
→ A workable brand messaging framework
→ Core brand pillars
→ Proof points
→ Marketable messages
→ Optional brand voice guide add-on

Investment starts at: $7,000

The Climate Hub brought a rare and invaluable mix to our work together — energy industry insight paired with top-tier copywriting and thoughtful brand positioning. We now have deeper insight into what exactly our position in the industry is, and are much clearer on how to present ourselves. Beyond their expertise, they’re thoughtful, responsive, and great collaborators. We felt in good hands the whole way through.

Sydney Proffitt

Manager of Business Strategy @ Bellawatt

Ready to finally say something that sticks?

This process is your fast track toward:

Genuine stakeholder alignment
Better understanding of your buyers
Consistent, resonant messaging across departments and channels

Get in touch

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